Are you a business owner or attempting to build your own brand? If so, this post should help you determine what the key characteristics of a successful and recognisable brand are.
When you’re confident in your marketing strategy it shows. You’re probably well-read on all the latest marketing approaches for this year and how to improve your visibility on search engines. You’ve read the blogs, viewed video content, and carefully monitored the marketing efforts of your competitors – so what now?
Perhaps you’re making a profit and you’re enjoying a run of success, but something is still missing… you’re not engaging with your clients for some reason and your connection seems to have an expiry date. If this sounds familiar, then you could be missing a vital cog in your business machine.
I’m talking about your consumer connection. Making connections with your clients and having them return to your product or services time and time again lies not just within your marketing but within your brand. You might be marketing your products but are you marketing a memorable and recognizable brand too? The truth is, without a strong, recognisable brand your success will only go so far.
Strong brand awareness can take years to develop. It’s how we measure how memorable your brand is to your target audience, and the more memorable your brand is, the stronger the preference to choose your business over your competitors will be. So, what are the characteristics of a successful and recognizable brand? Read on to find out if you’re ticking all the right boxes.
A Strong Sense of Purpose
Your brand isn’t just your logo, it’s about your core values and your mission. To connect with your consumers, you need to find common ground and help yourself stand apart from your competitors. Maybe you’re selling a line of handmade slow-fashion items. You could communicate your mission via infographics on your Instagram page, detailing the damage fast fashion is having on the planet. Or perhaps you could show your followers where you find your sustainable materials. This kind of approach helps consumers connect with you and your brand mission. It says something about them as individuals if they buy from you, in this case – they care about the planet.
Simple and Uncomplicated
McDonald’s has its golden arches and Nike has its signature tick. Thanks to years of dedicated brand awareness strategies, corporate giants like these have managed to communicate what their brand means and what consumers can expect with a single, uncomplicated image. Does your brand do the same? If it’s too complicated to figure out or simply doesn’t make sense, then you can kiss your consumer connection goodbye.
Engagement is Their Middle Name
The days of faceless glass-tower corporations are over. These days consumers expect a brand with a face and a face with a name. Strong social media strategies and engagement with followers both help brands to build on awareness and make themselves memorable for all the right reasons. The more human your brand appears, the better.
Final Thoughts…
What do you expect from the brands you choose? Push your brand to become part of the everyday lives of your consumers and you’ll build stronger connections and a healthier bottom line.
- Collaborative Post
No Comments